Aulani is a Disney resort right on the beach in Hawai’i that was created from the ground up with families and family fun in mind. This was a first for a Hawaiian resort. So when we were creating the branding campaign and we came upon the lyrics of the classic Disney song, “A Whole New World,” we knew we’d found magic. It said everything we wanted to say about The Resort: that Aulani is a whole new world for families wanting to experience Hawai’i.
Then we created an entire, integrated campaign platform featuring an honest, immersive visual POV that followed families as they discovered the resort’s joys. For our soundtrack, we got singer/songwriter Yuna to re-record “A Whole New World” in a fresh, new way. The result was not only magical, but truly successful my every measurement.