As a brand, Disney Weddings & Honeymoons had a unique business problem: they were extremely successful with Disneyphiles, but they were looking to expand beyond that segment. They wanted to prove to modern brides that they could fulfill their dreams of a special, unique and contemporary wedding. They also wanted to show the peerless level of service and peace-of-mind a Disney Wedding could give.
So we decided to simply show it in action. We hired documentary filmmakers and photographers to follow actual couples for days leading up to their actual Disney Wedding. Then we simply let the real, profound moments speak for themselves. The result was real and honest, allowing the details and authentic emotion to shine.